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CI

Corporate Identification

Overview

The parallelogram and wordmark symbolize a stable and reasonable corporate culture and the optimized communication with our customers. The creative and progressive shape of the parallelogram particularly represents the KCC Group’s culture is being developed dynamically and actively. The KCC’s wordmark is the most basic element of our Corporate Identification System (CIS). Since it internally and externally expresses the corporate image and is the most crucial symbol for all visual communications, it is highly recommended to use it correctly by following the guidelines.

Wordmark

Grid system

The meaning of the alphabets

1An impact mark is used for the alphabet “K” in red appearing protruded forward symbolizes the maximization of the corporate vision and development possibility.

2The alphabet “CC,” which looks relatively soft and friendly, implies our group’s commitment to satisfy our customers by maximizing our customer-centered mindset.

The coloring guides

The dedicated colors used in the CI is one of the key 3 elements in the CIS along with the watermark and a type of logo as it plays a key role in clearly expressing all visual images of the KCC. The colors used are comprised of primary and sub colors. They are guided to be used according to the characteristics of each media.

Primary colors
KCC BLUE
PROCESS
C100 M80 Y0 K0
PANTONE
2738 C
RGB
R26 G66 B152
DIC
DIC 184
HEX
#1A4298
PAINT
VM 962X
SHEET
LA 9659
KCC RED
PROCESS
C0 M100 Y100 K0
PANTONE
485 C
RGB
R238 G49 B35
DIC
DIC 157
HEX
#EE3123
PAINT
RQ 965X
SHEET
LA 9133
Sub colors
KCC DARK GRAY
PROCESS
K70
PANTONE
Cool Gray 11C
RGB
R113 G111 B115
DIC
DIC 654
HEX
#716F73
KCC LIGHT GRAY
PROCESS
K20
PANTONE
Cool Gray 3C
RGB
R215 G217 B218
DIC
DIC 546 1/2
HEX
#D7D9DA
KCC GOLD
PROCESS
C30 M30 Y60 K10
PANTONE
873 C
RGB
R168 G153 B110
DIC
DIC 619
HEX
#A8996E
KCC SILVER
PROCESS
K40
PANTONE
877 C
RGB
R167 G169 B172
DIC
DIC 621
HEX
#A7A9AC