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CI

Corporate Identification

Overview

The parallelogram and wordmark symbolize a stable and reasonable corporate culture and the optimized communication with our customers. The creative and progressive shape of the parallelogram particularly represents the KCC Group’s culture is being developed dynamically and actively. The KCC’s wordmark is the most basic element of our Corporate Identification System (CIS). Since it internally and externally expresses the corporate image and is the most crucial symbol for all visual communications, it is highly recommended to use it correctly by following the guidelines.

Wordmark

Grid system

The meaning of the alphabets

1An impact mark is used for the alphabet “K” in red appearing protruded forward symbolizes the maximization of the corporate vision and development possibility.

2The alphabet “CC,” which looks relatively soft and friendly, implies our group’s commitment to satisfy our customers by maximizing our customer-centered mindset.

The coloring guides

The dedicated colors used in the CI is one of the key 3 elements in the CIS along with the watermark and a type of logo as it plays a key role in clearly expressing all visual images of the KCC. The colors used are comprised of primary and sub colors. They are guided to be used according to the characteristics of each media.

Primary colors

KCC BLUE

PROCESS: C100 M90 Y0 K20

PANTONE: 2146 C

RGB: R15 G35 B115

KCC RED

PROCESS: C0 M100 Y100 K0

PANTONE: 2035 C

RGB: R220 G0 B10

Sub colors

KCC DARK GRAY

PROCESS: K70

PANTONE: Cool Gray 11C

RGB: R109 G110 B113

KCC LIGHT GRAY

PROCESS: K20

PANTONE: Cool Gray 3C

RGB: R209 G211 B212

KCC GOLD

PROCESS: C30 M30 Y60 K10

PANTONE: 873 C

RGB: R168 G153 B110

KCC SILVER

PROCESS: K40

PANTONE: 877 C

RGB: R167 G169 B172

Major laws /regulations	Major details and guidelines
Fair Trade Act	The prohibition of unfair trade practices: One shall not use one’s superior position in trade to give disadvantages to the suppliers(Refusal of transaction, discriminatory treatment, forced trade, abuse of dominant position, constraint trade and the act of maintaining the resale price). The prohibition of abusing one’s dominant position in the market: In case of a dominant market player, one shall neither determine, maintain or change the price or payment for the services unfairly nor interfere in the business activities of another business or the entrance of a new competitor. One shall neither do trades to unfairly eliminate the competitors nor behave in a way that may harm the interests of the consumers. The prohibition of unfair common action(collusion): One shall not agree on the matters of restricting the competition such as restricting the competitor, price, production/sales quantity, trading area/opposite party, etc. One shall not exchange sensitive information that may have an impact on these matters directly or indirectly. The prohibition of an unfair common action(bid rigging): In the bidding process, one shall not discuss/agree on a prospective successful bidder and the bidding price with another party prior to the bidding. One shall not share the bidding information with the competitors. The control of suppressing the concentration of the economic power: One shall avoid unfair internal transactions among affiliates. In case of performing internal transactions, one shall obtain the approval of the Sustainability Management Committee in advance.
Subcontracting Act	One shall comply with the duty to prepare, issue and preserve the agreement. One shall perform an unfair decision on the pricing, delayed payment, unfair terms, unfair reductions, unfair order cancellation, unfair refusal of receipt, and unfair return. One shall not request one’s suppliers to provide the technical data. If necessary, the confidentiality agreement shall be concluded, and the data shall not be used for other purposes not stated in the agreement.
FAIR AGENCY TRANSACTIONS ACT	One shall observe the duty to prepare, issue and preserve the agreement. One shall not conduct forcing purchase, profit and sales targets, inflicting disadvantages, or interfering with management activities.
Other laws	One shall observe the duties and prohibited matters to be implemented by business in compliance with the Act on the Regulation of Terms & Conditions, Act on Fair Labeling & Advertising, Framework Act on Consumers, and Product Liability Act.

Purpose			Wall						Beam/pole	Floor	Roof/roof truss
Purpose			Exterior wall			Interior wall
Classification	Size story/ maximum height (m)		Bearing wall	Non-bearing wall		Bearing wall	Non-bearing wall
Classification	Size story/ maximum height (m)		Bearing wall	Concern for combustion	No concern for combustion	Bearing wall	Partition wall	Shaft-seal compartment wall
General facilities	12/50	above	3	1	1/2	3	2	2	3	2	1
	12/50	or below	2	1	1/2	2	1.5	1.5	2	2	1/2
	4/20 or below		1	1	1/2	1	1	1	1	1	1/2
Residential facilities	12/50	above	2	1	1/2	2	2	2	3	2	1
	12/50	or below	2	1	1/2	2	1	1	2	2	1/2
	4/20 or below		1	1	1/2	1	1	1	1	1	1/2
Industrial facilities	12/50	above	2	1.5	1/2	2	1.5	1.5	3	2	1
	12/50	or below	2	1	1/2	2	1	1	2	2	1/2
	4/20 or below		1	1	1/2	1	1	1	1	1	1/2

Grade	Grade standard (Rw+C)
1^st	63dB ≤ Rw+C and boundary walls not shared between households
2^st	58dB ≤ Rw+C < 63dB
3^st	53dB ≤ Rw+C < 58dB
4^st	48dB ≤ Rw+C < 53dB

Walls	Absorbers (Glass Wool, Mineral Wool)	Increase the density of a gypsum board	Increase the thickness of a stud and gypsum board	Use T-Silent-Stud System
Block the sound path by separating studs from each other.		Regular Gypsum Board< Perforated Sound Absorption Board
Around 10dB is reduced.	About 6dB is reduced.	About 2-3dB is reduced.	About 2-3dB is reduced.	About 7-15dB is reduced.

Levels	Awareness level
1dB	Felt no change
3dB	Felt a change
5dB	Surely felt changes
10dB	2 times greater changes are felt
20dB	4 times greater changes are felt

The impact of noise on the human body
Noise	Noise source	Impact on the human body
30dB	Wall clock ticking sound	Comfortable
35dB	Quiet park	Have almost no impact on sleep
50dB	Quiet office	Breathing and pulse rate increased; sleep quality is degraded
70dB	Phone bell ring	Hearing loss is started
90dB	Factory noise	Urine volume increased; had hearing loss