R&D

We promise a brighter tomorrow via the technological innovation. We are capable of showcasing high-quality and high-functional products with creative designs as we have concentrated our efforts on R&D activities while actively applying the customers’ needs and changing market trends.

Color & Design Research Center

We precede others in the continuous R&D activities to study which color trends can be applicable to various industries. Our organization, equipped with professional market technology and design skills, has good fellowship among colleagues in collaborating with our customers and conducting development based on the analysis on trends and insights. Discovering a future growth driver as a convergence solution for the customer, technology, and design, we have created the values of beautiful colors, materials, and finishing in diverse fields including the architecture, automotive, and home appliances comprising residential spaces and a city.

Design
  • Analyze the CMF trends.
  • Develop automotive, home appliances, and industrial colors.
  • Graphic design
  • Design for construction materials
  • Color design for repainting
  • Conduct a precedent study and consulting on construction.
Color Development
  • Support coloring technology and study CMF.
  • Develop the colors for the interior and exterior automotive design.
  • Develop industrial colors(home appliances, heavy equipment, wheel).
  • Conduct colorimetry and manage the data.
  • Study new colors, coating methods, and optimal technology(product).
  • Uncover and use recyclable and eco-friendly bio raw materials for the sustainable growth; suggest color.

Major R&D Efforts

CMF Trend Analysis

We, as a leading company, systematically analyze the trends and markets of various industries to share the analyzed trends and propose the trendy colors. We also collaborate with other outstanding companies to develop the colors by suggesting new colors for the various industries.

Color Development

We suggest a new market standard via innovative and creative color development studies and devise new color solutions by collaborating with global enterprises. Thanks to the systematized system and our professional researchers, we supply colors for diverse products, in which the high-end technology is applied.

Color Design

We promote the comfortableness, convenience, and safety of a living space by putting people’s lives at the highest priority and engage in R&D efforts for the environmental color design granting positive images to buildings. Furthermore, we offer professional designs by considering the visual comfortableness and eco-friendliness to visualize buildings that are harmonious with such a beautiful urban landscape.

Exterior Color Analysis

We are the only company professionally studying universal color designs which fulfill exterior trend analysis and social responsibility, utilized in researching the latest trends in overseas buildings and domestic new apartments. By doing so, we offer color solutions for our customers including construction companies, design companies, and public institutions. We are taking the lead in creating a better urban environment by professionally seeking and developing the identity for the exterior of the brand apartments and public spaces.

Graphic Design

We conduct all graphic related tasks. We aid our customers to be better informed about us by creating various graphic materials including catalogues, packages, exhibitions, and signs.

Product Design

The hardware for the windows, developed via our trend analysis, is further enhanced with an exquisite look and ergonomic design. We demonstrate a wide-ranging product lineup where our consumers’ preference is applied.